For the past few years, it has been extremely unpopular for many people to even admit that they supported or voted for a Republican candidate. Whether it was President Bush's coarseness, or the media's successful villainization of his Presidency, it has been very uncouth to openly admit your Republican credentials.
When I ran for the Minnesota State Legislature in 2006, my traditional support of Republican ideas was a huge attack point against me. I was given the scoundrel label along with our President, as our local campaigns were tagged with national unpopularity. This is the unfortunate, yet realistic side of politics. Individuals, however, tend to avoid unpopular labels and therefore avoided admitting that they were Republican, even if they supported Republican ideas.
It appeared that this year's campaign season would be a rerun of the 2006 election, as many pundits have been predicting another successful Democrat year in the voting booth. So long as it was unpopular to wear a Republican label, it would be difficult to generate support for Republican candidates.
In one surprise appearance, Sarah Palin appears to have brought a designer label back to Republican politics. Her small town, straight talk approach is a breath of fresh air for many who have been wearing the "independant" label. This is a huge turning point for those of us who wish to have a discussion about issues, not labels.
http://www.latimes.com/news/politics/la-ig-notebook7-2008sep07,0,7585060.story
http://www.dallasnews.com/sharedcontent/dws/dn/opinion/points/stories/DN-dreher_07edi.ART.State.Edition1.26b4583.html
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